Matilde Rubio Labregère matinuage

Project Manager - Communications                                            2023 - 2025

Institutional Project Management Office - University of Alicante

• Promover los servicios de los proyectos de propiedad intelectual (PI) de la Unión Europea que apoyan a las pequeñas y medianas empresas (PYME) interesadas en hacer negocios con la India y América Latina (India IP SME Helpdesk y Latin America IP SME Helpdesk)

• Coordinar actividades de promoción con Eurochambres , la Oficina Europea de Investigación y Proyectos (EURICE), el Centro Europeo de Negocios y Tecnología (EBTC) y otros IP SME Helpdesks regionales financiados por la Unión Europea

• Diseñar la estrategia e implementar las tareas de comunicación y marketing de los IP SME Helpdesks India y América Latina, incluyendo el desarrollo de su imagen de marca y la búsqueda de nuevos colaboradores (oficinas de PI, cámaras de comercio, grupos de apoyo a PYMEs).

• Creación de contenido escrito y visual (diseño y contenido de los sitios web del proyecto; diseño y edición de materiales para publicaciones impresas y en línea; diseño de materiales para eventos); redacción de informes sobre el uso de imágenes usadas en los proyectos y los derechos de autor asociados.

• Gestionar las redes sociales de los proyectos asegurando la difusión de sus materiales, herramientas, eventos, seminarios web; y capacitación, sobre el impacto de las campañas en las redes sociales.

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Travel Consultant and Agent                                                         2022 - 2023

BCD Travel, Online

• Travel consultancy for business customers, including travel planning and budgeting. 

• Travel bookings search and confirmation using Amadeus; fulfilling requests to comply with regulations.

• Quality control in accordance with BCD Travel policies and procedures.

• Review of operational processes and commercial relationships; providing suggestions for improvement.

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Marketing & Communication Consultant                                 2022 - 2023

Opsive, Online

• Developing and executing a marketing strategy for the products sold by Opsive.

• Creating, executing, and evaluating communication plans for the company.

• Maintaining marketing descriptions, screenshots, and videos.

• Managing the company’s social media accounts, and running communication campaigns.

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Branding Advisor & Events’ Organizer / Instructor                 2019 - 2022

Teikyo University, Tokyo

• Designing the overall branding and communication strategy for Teikyo Language Commons (Telaco), the foreign languages training facility of Teikyo University.

• Identifying the expectations of the various University stakeholders (department directors, professors, students) through questionnaires, interviews, and meetings.

• Designing and launching the new brand, including the Telaco new logo and graphic identity specifications.

• Establishing and implementing the overall Telaco communication plan, including its social media strategy.

• Creating content and daily posting it; curating and managing the online community (mainly on Instagram).

• Planning, storyboarding, filming and editing promotional videos introducing Telaco and holding promotional interviews with students and professors, as well as training videos for newly hired instructors.

• Putting in place the means for online interaction among staff (through Line and Google Drive) and with students (online courses via Zoom).

• Liaising with other University departments for them to collaborate on joint projects (events, courses).

• Creating and editing academic materials in English, French and Spanish.

• Planning and organising cultural events both online and offline. 

• Creating a new registration system enabling the monitoring of Telaco services and attendance flows.

 

Tourism Marketing & Travel Organizer                                         2018 - 2020

Freelance consultant, Tokyo

Clients: Japan Travel, Visit West Japan, Life in Tokyo, Rakutabi, Guidable, Welcome Japan, My Japan Travels, TripleLights

• Formulating and implementing projects for the marketing of tourism experiences and attractions, and the development of package tours in collaboration with local governments and tourism offices.

• Identifying project objectives, outcomes, activities, KPIs, risks and mitigation measures; determining responsibilities regarding monitoring and evaluation; ensuring project sustainability.

• Visiting local travel spots, hotels, restaurants, transportation, and shopping facilities; analysing information available for Western tourists.

• Creating multilanguage tourism information; writing travel blog articles and social media posts in English, French and Spanish; promoting the use of universal icons for non-verbal communication.

• Participating in the filming of promotional videos, storyboarding, acting, interviewing, and interpreting.

• Creating tours to attract tourists to rural areas of Japan, with a focus on ecotourism and giving a boost to local traditional products.

• Organizing, budgeting and monitoring tours; managing hotel and restaurant bookings; purchasing train and boat tickets; coordinating luggage transportation for trekking tours.

• Leading large groups as a multilingual guide, favouring a practical and enjoyable atmosphere among group members and helping to avoid conflicts.

• Managing risks; dealing with emergency situations (sickness, accidents, lost property, natural disasters).

• Reporting on tours results and finding solutions on how to improve tourists’ experience.

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Marketing & Communication                                                          2017 - 2018

World Wide Food Distribution Limited, Hong Kong

• Handling the transition to a new brand (MyMarket), including planning, monitoring, and evaluating the marketing and communication plan.

• Defining the brand communication objectives, target audiences, key messages, timeline, budget, communication channels, and indicators for monitoring and evaluating the success and reach of the plan.

• Designing the logo and graphic identity specifications (icons, visuals) to be applied in the promotion of the new MyMarket brand, to ensure visual coherence in website, social media, events, booths, publications, and promotional material.

• Launching, implementing, and monitoring the marketing campaign, and evaluating its impact.

• Handling public relations and external communication, including media liaison, emailing campaigns, web content creation, social media updates, and design of catalogues.

• Delivering presentations and developing partnerships with other companies and associations.

• Identifying consumer needs and wants based on surveys and reporting findings internally.

• Ensuring internal coordination and synergy with relevant WWFD areas (imports, sales, finance, product stock, local branches) in Hong Kong, France, and Singapore.

• Designing and elaborating visuals for MyMarket exhibition stands in Paris and Singapore.

• Organizing the MyMarket stand at the Wine & Dine 2017 Festival in Hong Kong, including hiring and training temporary staff for the event.

 

Branding & Communication                                                                     2015 - 2017

Freelance consultant, Geneva

Clients:  Espace5, Allminds, S. Preece, N. Cherry, M.S. Sandoz

• Developing the brand identity of the Allminds & Espace5 art lab in Geneva.

• Producing the logo and visual specifications for the brand, ensuring visual coherence throughout publications and promotional material.

• Designing the websites for the school area (Allminds), the studio gallery (Espace5) and the digital portfolio of the director (Stephen Preece).

• Establishing online and offline marketing and communication strategies.

• Updating the websites with information on new exhibitions and courses;  implementing emailing campaigns;  designing pamphlets.

• Social media curating and community management.

• Ensuring liaison with galleries and museums for the organization of art exhibitions.

• Offering advice to Allminds students on how to develop their own visual brands as artists.

 

Public Relations & Communication - Internship                            2011 - 2012

Intermon Oxfam, Madrid                                                                                             

• Market research and formulation of a social media strategy and communication plan eventually adopted by Oxfam Intermón (Spain) and successfully implemented through a newly created social media team.

• Undertaking a comparison study of various successful social media strategies put in place by other NGOs and companies.

• Assessing the effectiveness of Oxfam Intermón’s ongoing online communication practice.

• Understanding the essence of the brand and its communication objectives, including what had to be communicated externally and through which channels.

• Advising Oxfam Intermón on how to implement and set up the new social media strategy.

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Design & International Marketing - Internship                                          2010

Emmanuel Proust Editions, Paris

• Design of catalogue and pamphlets for copyright licensing in foreign markets

• Communication with foreign publishers in English and Spanish

 

Experience in the educational field                                                               2003 - 2024​

• Beyond International, ALPH, Wing (Tokyo 2018-2021) 

        Teaching English, French and Spanish; private and group classes

• Tokyo Global Gateway (Tokyo 2018-2019)

        Teaching English to groups from elementary to high school

• Educube (Tokyo 2018-2019)

        Teaching English and French; programming for kids; featured on Japanese TV

• France-Dialogue-Japon (Tokyo 2014)

       Conference on cultural exchanges for a professional audience

• Kita City Cultural Center (Tokyo 2014)

       French teacher for adults

• Takatsu Kindergarten (Tokyo 2013), Play School Plus (Hong Kong 2017)

      English teacher for 2-5 years old children​

• Allminds (Geneva 2010-11)

       Illustration teacher for students of different ages and levels

•  Private courses

       (Geneva, Madrid, Paris, Tokyo, London, Hong Kong, online​ 2003-2024)​

        English, French, Spanish and art to individuals and small groups