Matilde Rubio Labregère matinuage

Branding Advisor & Events’ Organizer / Instructor

2019 - 2022

Teikyo University, Tokyo

• Designing teaching and promotional materials for Teikyo University Language Commons (Telaco)

• Engaging with scholars in language practice (English, French, Spanish)

• Developing and implementing a branding strategy for Telaco

• Planning and organizing cultural events for

Travel & Tourism

2018 - 2020

Freelance consultant, Tokyo

Clients: Japan Travel, Visit West Japan, Life in Tokyo, Rakutabi, Guidable, Welcome Japan, My Japan Travels, TripleLights

• Tourism and package tours development and marketing for local governments and tourism offices

• Travel and tours organization and monitoring throughout Japan

• Multilingual travel guide

• Travel blog articles and social media posts in English, French and Spanish

​

Marketing & Communications

2017 - 2018

World Wide Food Distribution Limited, Hong Kong

• Managing transition to a new brand (MyMarket); budgeting and launching marketing campaigns 

• Public relations, corporate and internal communication, partnership development

• Media liaison, content updates in social media and website

• Design of catalogues, flyers, PPTs and booths for WWFD, MyMarket and Horizon Food (Singapore)

• Organization of exhibition at the Wine & Dine 2017 Festival (HK), hiring & training of event staff

Branding & Communication

2015 - 2017

Freelance consultant, Geneva

Clients:  Espace5, Allminds, S. Preece, N. Cherry, M.S. Sandoz

• Brand identity design and development

• Online and offline marketing communication strategies and content creation

• Design of social media pages, logos, websites, flyers and business cards

• Liaison with galleries and museums and organization of exhibitions in Geneva

Public Relations & Communication

2011 - 2012

Intermon Oxfam, Madrid 

• Market research, social media strategy and communication plan prepared for Oxfam Intermón and successfully implemented through a newly created social media team

​

Design & International Marketing

2010

Emmanuel Proust Editions, Paris

• Design of catalogue and pamphlets for copyright licensing in foreign markets

• Communication with foreign publishers in English and Spanish

Experience in the educational field

2003 - 2020

• Beyond International, ALPH, Wing (Tokyo 2018-2021)

       Teaching English, French and Spanish; private and group classes​

• Tokyo Global Gateway (Tokyo 2018-2019)

       Teaching English to groups from elementary to high school      

• Educube (Tokyo 2018-2019)

       Teaching English and French; programming for kids; featured on Japanese TV    

• France-Dialogue-Japon (Tokyo 2014)

       Conference on cultural exchanges for a professional audience

• Kita City Cultural Center (Tokyo 2014)

       French teacher for adults

• Takatsu Kindergarten (Tokyo 2013), Play School Plus (Hong Kong 2017) English teacher for 2-5 years old children

• Allminds (Geneva 2010-11)

       Illustration teacher for students of different ages and levels

• Private courses 

     (Geneva, Madrid, Paris, Tokyo, London, Hong Kong​, online 2003-2020)​

      English, French, Spanish and art to individuals and small groups

Ready for new opportunities in Europe

Branding Adviser, Events' Organizer and Instructor in Tokyo, Japan

Main interests: travel & tourism, culture & arts, education, sustainability          

Work​

experience​

Branding Advisor & Events’ Organizer / Instructor                  2019 - 2022

Teikyo University, Tokyo

• Designing teaching and promotional materials for Teikyo University Language Commons (Telaco)

• Engaging with scholars in language practice (English, French, Spanish)

• Developing and implementing a branding strategy for Telaco

• Planning and organizing cultural events

Tourism Marketing & Travel Organizer                                         2018 - 2020

Freelance consultant, Tokyo

Clients: Japan Travel, Visit West Japan, Life in Tokyo, Rakutabi, Guidable, Welcome Japan, My Japan Travels, TripleLights

• Tourism and package tours development and marketing for local governments and tourism offices

• Travel and tours organization and monitoring throughout Japan

• Multilingual travel guide

• Travel blog articles and social media posts in English, French and Spanish

​

Marketing & Communication                                                          2017 - 2018

World Wide Food Distribution Limited, Hong Kong

• Managing transition to a new brand (MyMarket); budgeting and launching marketing campaigns 

• Public relations, corporate and internal communication, partnership development

• Media liaison, content updates in social media and website

• Design of catalogues, flyers, PPTs and booths for WWFD, MyMarket and Horizon Food (Singapore)

• Organization of exhibition at the Wine & Dine 2017 Festival (HK), hiring & training of event staff

Branding & Communication                                                                     2015 - 2017

Freelance consultant, Geneva

Clients:  Espace5, Allminds, S. Preece, N. Cherry, M.S. Sandoz

• Brand identity design and development

• Online and offline marketing communication strategies and content creation

• Design of social media pages, logos, websites, flyers and business cards

• Liaison with galleries and museums and organization of exhibitions in Geneva

Public Relations & Communication - Internship                            2011 - 2012

Intermon Oxfam, Madrid                                                                                             

• Market research, social media strategy and communication plan prepared for Oxfam Intermón and successfully implemented through a newly created social media team

​

Design & International Marketing - Internship                                          2010

Emmanuel Proust Editions, Paris

• Design of catalogue and pamphlets for copyright licensing in foreign markets

• Communication with foreign publishers in English and Spanish

Experience in the educational field                                               2003 - 2021​

• Beyond International, ALPH, Wing (Tokyo 2018-2021) 

        Teaching English, French and Spanish; private and group classes

• Tokyo Global Gateway (Tokyo 2018-2019)

        Teaching English to groups from elementary to high school

• Educube (Tokyo 2018-2019)

        Teaching English and French; programming for kids; featured on Japanese TV

• France-Dialogue-Japon (Tokyo 2014)

       Conference on cultural exchanges for a professional audience

• Kita City Cultural Center (Tokyo 2014)

       French teacher for adults

• Takatsu Kindergarten (Tokyo 2013), Play School Plus (Hong Kong 2017)

      English teacher for 2-5 years old children​

• Allminds (Geneva 2010-11)

       Illustration teacher for students of different ages and levels

•  Private courses

       (Geneva, Madrid, Paris, Tokyo, London, Hong Kong, online​ 2003-2021)​

        English, French, Spanish and art to individuals and small groups

King’s College London – London, United Kingdom                             2015 – 2016

MSc International Marketing

   Favorite subjects:

International Marketing, Brand Management, Digital Marketing, Marketing and Sustainability, Consumer Behavior
   Dissertation:

“Personal Branding of Visual Artists on Social Media”

IE University – Segovia, Spain                                                                   2011 – 2015

Bachelor in Communication & Minor in Business

   Favorite subjects:

Corporate Communication, Cross-cultural Communication, Audiovisual Language, Digital Content Management, Organizational Management, Professional Entrepreneurship, Tourism Destination Management, Entertainment Industry, Creative Industries & New Audio-visual Formats, Sustainable Management of Natural Resources, Renewable Energy, Minorities, Ethics
   Final Project:

“Building a Manga-oriented Creative Community”
Exchange semesters in:
Meiji University – Tokyo, Japan                                                            Fall 2014

   Favorite subjects:

Business Management, Transcultural Management, Global Marketing, Animation Culture

Nanyang Technological University – Singapore                          Spring 2014

   Favorite subjects:

Tourism & Hospitality Facility Management and Design, Web Design and Technologies, Print and Digital Publications, Photojournalism, Chinese

LISAA – Paris, France                                                                                     2010 – 2011

Applied Arts

Eurasiam – Paris, France                                                                             2009 – 2010

Japanese Art and Communication

Arteneo – Madrid, Spain                                                                              2007 – 2009

Diploma in Traditional and Digital Illustration

Diploma in 2D & 3D Animation

​

International School of Geneva – Geneva, Switzerland                 1994 – 2007

International Baccalaureate

Languages

French           C2 Mastery

Spanish         C2 Mastery

English          C2 Mastery

Japanese      oral B2 write/read A2

Common European Framework of Reference for Languages (CEFRL)

IT Skills

Microsoft Office

Word                    

PowerPoint         

Excel

Outlook                    

Adobe Creative Suite

Photoshop          

InDesign             

Illustrator           

Flash                   

Premiere 

DreamWeaver   

Bridge        

Corel Painter   

King’s College London

London, United Kingdom 2015 – 2016

MSc International Marketing

   Favorite subjects:

International Marketing, Brand Management, Digital Marketing, Marketing and Sustainability, Consumer Behavior
   Dissertation:

“Personal Branding of Visual Artists on Social Media”

IE University

Segovia, Spain 2011 – 2015

Bachelor in Communication & Minor in Business

   Favorite subjects:

Corporate Communication, Cross-cultural Communication, Audiovisual Language, Digital Content Management, Organizational Management, Professional Entrepreneurship, Tourism Destination Management, Entertainment Industry, Creative Industries & New Audio-visual Formats, Sustainable Management of Natural Resources, Renewable Energy, Minorities, Ethics
   Final Project:

“Building a Manga-oriented Creative Community”
Exchange semesters in:
Meiji University

Tokyo, Japan Fall 2014

   Favorite subjects:

Business Management, Transcultural Management, Global Marketing, Animation Culture

Nanyang Technological University

Singapore Spring 2014

   Favorite subjects:

Tourism & Hospitality Facility Management and Design, Web Design and Technologies, Print and Digital Publications, Photojournalism, Chinese

LISAA

Paris, France 2010 – 2011

Applied Arts

Eurasiam

Paris, France 2009 – 2010

Japanese Art and Communication

Arteneo

Madrid, Spain 2007 – 2009

Diploma in Traditional and Digital Illustration

Diploma in 2D & 3D Animation

​

International School of Geneva

Geneva, Switzerland 1994 – 2007

International Baccalaureate